About Us
Who are we?
Muscle Bound brings 15 years of experience and is your go-to place for all your fitness needs. Our unique gym environment, combined with a team of professional trainers at the top of their game, make for a great fitness experience. Our training is grounded in evidence-based techniques and scientific research, far away from the usual fads and misinformation that are commonly seen around diet and exercise-related advice. Our mission is to build a community of gym-goers, which is aimed at sharing expert knowledge and make fitness more accessible to all. We take our mission very seriously at Muscle Bound – which is why we focus on our client’s mind, body and soul – we simply want our clients to leave the gym with a smile on their face ☺
MISSION
MUSCLE BOUND started modestly offering Personal training services in Dubai and is a welcoming place for a diverse group of people to get fit.
We believe in the power of fitness to improve lives, so we have bound health and fitness so that we canembark on a holistic mission to achieve better health by providing a safe, professional, and quality fitness training with no limits regardless of shape size age race gender fitness level of our clients.
We design fitness programs that fit seamlessly into our client’s life and we empower our clients to achieve their health and fitness goals
VISION
Our journey is about helping members believe in themselves, develop themselves and genuinely enjoying the gym experience.
We look to offer 360°support for fitness, motivation and nutrition for a fitter mind and healthier body transformations for our clients and the whole community.
We hope to inspire all to live a healthier, and a more active life.
What do we do?
Our unique training program doesn’t just focus on what happens in the gym – but also on making a complete transformation in the client’s mindset that is meant to stand the test of time. We begin with an initial client interview, where we understand their history, what they want and how committed they are to getting there. We then design a training program which is highly personalized to each client’s needs, and consists of three core aspects:
Exercise
01
Our personal trainers will be there to guide you at every step in the gym. Our goal is to have clients who learn how to maximize their own potential in the gym so that they can become fully independent in their workouts. The frequency, duration and intensity of the training is decided in collaboration with the client and a structured training plan is created. Whether it’s weight loss, muscle development or injury recovery – our path to success is achieved through constant support and training focused on achieving a client’s goals. We also believe in diversifying our training to keep it challenging and interesting for our clients as they progress, which is why we have a wide variety of machines, functional training spaces and equipment, MMA training and so much more.
Nutrition
02
The common adage “Abs are made in the kitchen”, couldn’t be more true. We believe in educating clients about what they are eating and developing a diet that complements their workouts, in to achieve the best possible results. Macronutrients, micronutrients, supplements and even cheat meals – we’ve got you covered. All our trainers are extensively knowledgeable in nutrition sciences and nutrition coaching. We also have our in-house nutritionist who supports clients with creating diet plans to meet their goals.
Mindset
03
At Muscle Bound, we truly stand by the fact that nothing can be achieved without the right mindset. We acknowledge the difficulties that our clients experience, and are there at every step to provide emotional support and the motivation that they need to push themselves forward, even in the face of the challenges that life throws at us. We have experienced psychology consultants on board and also provide brief mindset assessments (optional) before accepting clients for personal training. The Muscle Bound culture places just as much importance on mental health, as we do on physical health.
In addition to the above, we do weekly check-ins with our clients and create accountability by regular, open and honest communication with them at every step. Muscle Bound also holds regular community events, educational workshops and other fun events. At the end of the day, we want our clients to feel at home ☺
Why choose us?
At Muscle Bound, we hope to create a well-rounded and holistic program – at the end of which, we don’t have just weight goals but also the following, which defines REAL client success for us. You definitely won’t be seeing a before/after picture of our clients on Instagram, but so many more in-depth ways in which their lives have changed for the better. If you want to feel any of the below at the end of your program, you know you have come to the right place – take a second to imagine that this is you in the future
01
You love coming to the gym, even if there was a time in the past when you absolutely hated it!
02
You watch what you eat, but not in a punitive way – but rather in a way that you are kind to yourself and focus on your longevity and vitality. You finally enjoy your proteins and greens – you understand the gains you have made because of them
03
You feel alive, you are filled with energy in your day – to do your work, to play with your children or to party all night!
04
You develop personal accountability, you are consistent and dedicated to your goals – both in and outside of the gym. You are able to transfer your learnings in the gym to the rest of your life – the discipline, how to push yourself harder, and belief in your own abilities
05
You feel emotionally strong and positive, even on your hardest days. You feel proud of yourself!
06
You feel a sense of belongingness and community in the gym. People smile at you when you walk in, because they are genuinely happy to see you there! People are there to spot you when you need it, cheer you up on a bad day, and to tell you which protein powder is all the rage these days 😛
07
Your doctor says that your health is so much better than you first started. All your blood tests and physical exams show improvements, and your ailments (if any) are now well-managed.
08
You are the go-to person in your friend group for gym-related advice, people now come to you to ask questions after having seen your success! And you happily educate them, love sharing your tips and tricks with them, now that you understand the science behind it!
09
You feel so much more comfortable in your own skin, your clothes fit you the way you like them to and you are much more confident.
10
Your mental health is good, you lead a much happier life than before you joined and want to keep growing yourself every day!
There’s a reason why our clients have always been so loyal to us – it is because we treat them with respect and the kind of loyalty that they truly deserve ☺
We look forward to welcoming you on your fitness journey, and walk together with you at every step.
